There are hundreds of them on the Internet. We see them almost every day but are they effectual? Do they make you want to really carry out the thing they are asking you to do – which is generally to sign up for an email list? What are we talking about? Why, squeeze pages, of course.
What exactly is a Squeeze Page?
It sounds like it has perhaps something to do with fruit. What you are squeezing is definitely not foodstuffs but individuals. You covet their contact info for your email list. It does not matter if you are looking for sales leads or subscribers, a squeeze page is an effective technique to obtain what you want.
A squeeze page is basically a landing page. It can be your home page on your site, although if you are conducting more than one advertising campaign, it may be a separate website page, the objective of which is to persuade folks to opt-in to your list in exchange for something. What can they opt-in for? It might be ezines, free reports, complimentary business analysis, complimentary ebooks and the like. You choose who you are looking for and which media will get the visitor’s names and email addresses for you.
These website pages are of great consequence since their sole objective is to persuade the reader to carry out an action that has been prearranged by you. The “act” does not have to do with sales directly. You want to secure the confidence of your potential purchaser before you solicit them to consider purchasing a product from you. One benefit you will gain at this time is a list of targeted subscribers that are inside your target market. Someone who is not interested will not sign up.
Using a squeeze page as a sales page can attract folks who are definitely not in your targeted market. If you publish a website page that offers “get rich quick” scenarios, you are guaranteed to find oodles of takers although definitely not the ones you want. As an alternative publicize a website page that offers “reputable internet business ideas” and get the ones you desire.
Characteristics of a Squeeze Page
Internet marketers shell out a bunch of cash to have squeeze pages constructed for them. With this page, you ought to pull out all of the stops to get seen by your niche. Therefore, let’s start off at the top, the top of the website page that is.
1. Heading. Visitors skim over website pages whenever they read on the World Wide Web. Your heading might be the sole occasion to gain their interest. Sum that up in a few words and use it as your heading: “The Ultimate List Building Solution!” Don’t forget to use the very same keywords you researched for your site.
2. Get personal. Disclose a revealing account that is related to your subject matter. Perhaps you had a habit you sought to beat. Offer the reader insight into your problem and how you solved it.
3. Get user-friendly. Make use of bullet points and numbered passages to get the reader’s interest. Emboldened phraseology stands out and lets the reader glance to see if you have to exclaim something that they would like to consider.
4. The action. Don’t forget to embody what exactly you want them to do. If it is signing up for something, advise them how to execute it and what they will gain. Have your opt-in form unmistakably labeled with a return link to your website.
A squeeze page is one fantastic way of creating a targeted list of interested folks who will hopefully become clients. They are a distinguished tactic to not just increase your list, but potentially your income too.
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